Many celebrities besides doing movies have now entered in reality shows and started endorsing in products and thereby are making an extra buck. There are tons of celebrities who endorse in different products. But there are a few celebrity endorsements that have taken place out of the blue. Signing with certain brands have added enough of paparazzi, both, for the product as well as the celebrity. Here are some out of the blue celebrity endorsements.
The face of Versace 2014 Spring/ Summer was non other than Lady Gaga. The aim of the brand was to create a touch of creativity of course with some experimentation and then what could possibly better than Lady Gaga? Also rumor had it that Donatella Versace and Lady Gaga are besties.
The year 2013 started with the Wolverine in a hand gesture of namaste holding the Micromax phone. Thanks for this awesome endorsement, we get to see Hugh Jackman on our tiny TV screens every time the Micromax advertisement comes on. Judos to Micromax Hugh Jackman advertisement for bringing India on the global market.
The GAP advertisement with Waris Ahluwalia was the most out of the blue advertisement of the year 2013. One of the biggest retails in the world chose a man having a turban on his head and beard on his face. The GAP 2013 holiday campaign cleared the idea of racism.
B Knowles doesn’t usually endorse in many brands, but she just signed a whopping $ 50million deal with Pepsi. The media hyped the deal and stated that this is Beyonce’s bad decision as Pepsi is said to have a bad effect on the health in the long run. Beyonce counter attacked by saying that many of her heroes have been collaborated to this brand besides it is just a gesture of respect to the music industry and artistry. And right after that the Pepsi sales in America touched the sky.
This may be a weird endorsement, but it did happen and to be honest it is quite a nice market move. Justin Bieber became the face of OPI, a nail polish brand. The brand was released with the Baby song and boy, the brand was hit among girls.